COMMUNICATION ARTS [CHINESE PROGRAM]

AWARD

  • Bachelor of Communication Arts

LENGTH IN YEARS

  • 4 year

SEMESTER OF COMMENCEMENT

  • June (Summer), August (1st Semester), January (2nd Semester)

COURSE FEES IN BAHT

  • Total 560,000 Baht or, 140,000 Baht per annum

ENGLISH LANGUAGE REQUIREMENTS

  • IELTS 5.0 or equivalent or passed the Rangsit University English Language Proficiency Test

COURSE DESCRIPTION/PURPOSE

  • The Communication Arts bilingual program (English-Chinese) follows the same curriculum of Communication Arts program conducted in English. The main difference of this program is that the first year teaching is conducted in English and the next three years are conducted in Chinese.
  • The Communication Arts program requires students to study the background of several areas of marketing communications which are advertising, journalism and public relations. The strength of this program is that it creates a new generation of well-rounded “Marketing Communicators”. Nowadays, marketing communication plays a vital role in the business world since it contributes to increase revenues, brand reputation, brand loyalty and much more.
  • This unique program enables students to successfully apply their integrated knowledge to suit the requirements of their future clients. Thus the program provides students a flexible structure with a broad range of disciplines to choose from. Students will be able to work hands-on with top-of-the-line equipment as RSU has its own News Channel that is broadcast nationwide. RSU Multimedia Centre also has all the equipment needed to make every student feel like part of a major motion picture production.

EMPLOYMENT OUTCOMES

  • Communication Arts prepares students to a wide range of career opportunities such as;
  • Advertising Manager
  • Public Relations Specialists
  • Media Planner
  • News Reporter
  • Disc Jockeys
  • TV Anchor
  • Radio Announcers