COMMUNICATION ARTS

COMMUNICATION ARTS

COMMUNICATION ARTS

AWARD

  • Bachelor of Communication Arts

LENGTH IN YEARS

  • 4 year

SEMESTER OF COMMENCEMENT

  • June (Summer), August (1st Semester), January (2nd Semester)

COURSE FEES IN BAHT

  • Total 560,000 Baht or, 140,000 Baht per annum

ENGLISH LANGUAGE REQUIREMENTS

  • IELTS 5.0 or equivalent or passed the Rangsit University English Language Proficiency Test

COURSE DESCRIPTION/PURPOSE

  • The Bachelor of Communication Arts is a program that studies the areas of advertising, journalism and public relations, creating a new generation of marketing communicators.
  • The program examines the many different forms of communication, including verbal, non-verbal and written, as well as the various technologies through which information is transmitted. The program also emphasizes applied skills relevant to work within the communication industries.
  • The Bachelor of Communication Arts gives students a flexible structure with a broad range of disciplines to choose from, and is an appropriate preparation for a wide range of career opportunities.

EMPLOYMENT OUTCOMES

  • Graduates of the program are able to work in advertising management, public relations, media planning, news reporting and editing, commentating, TV and radio.

COURSE STRUCTURE

Credit requirements - 135 credits

  • A. GENERAL EDUCATION COURSES (30 CREDITS)
  • I. Humanities and Social Sciences (9 credits)
  • II. Sciences and Mathematics (3 credits)
  • III. Languages (15 credits)
  • IV. Interdisciplinary and Physical Education (3 credits)
  • B. AREA COURSES (112 CREDITS)
  • I. PROFESSIONAL FOUNDATION COURSES (36 CREDITS)
ICO 111Communication Theories(3 credits)
ICO 112Introduction to Mass Communication(3 credits)
ICO 113Speech for Communication(3 credits)
ICO 115Creative Writing Communication Arts(3 credits)
ICO 211Law and Ethics for Communication Arts(3 credits)
ICO 212Information Technology for Communication(3 credits)
ICO 213Mass Media and Dharmacratic Society(3 credits)
ICO 215Digital Photography for Communication(3 credits)
ICO 216International Mass Communication(3 credits)
ICO 311Communication Research(3 credits)
ICO 312Communication in Thai Culture(3 credits)
ICO 318Communication in Current Affairs(3 credits)
  • II. MAJOR COURSES (48 CREDITS)
  • Required Major Course (39 Credits)
ICA 111Introduction to Journalism(3 credits)
ICA 120Introduction to Radio and Television(3 credits)
ICA 131Principles of Public Relations(3 credits)
ICA 132Persuasive Communication(3 credits)
ICA 151Principles of Advertising(3 credits)
ICA 214Information Gathering for Mass Communication(3 credits)
ICA 112Introduction to Mass Communication(3 credits)
ICA 217Psychology of Communication(3 credits)
ICA 251Target Audience Behavior(3 credits)
ICA 252Principles of Marketing for Advertising(3 credits)
ICA 314Arts for Mass Communication(3 credits)
ICA 491Communication Arts Professional Seminar(3 credits)
ICA 492Senior Project(5 credits)
ICA 494Co-operative Education(6 credits)
  • Elective Major Courses (9 credits)
ICA 220Introduction to News Writing and Reporting(3 credits)
ICA 316Mass Communication Business(3 credits)
ICA 336Presentation Techniques in Public Relations(3 credits)
ICA 351Media Planning(3 credits)
ICA 354Integrated Marketing Communication(3 credits)
ICA 361Advertising Presentation(3 credits)
  • III. MINOR COURSES (15 CREDITS)
  • ADVERTISING
IAD 253Creative and Copywriting(3 credits)
IAD 311Creative Strategy for Advertising(3 credits)
IAD 356Advertising Design(3 credits)
IAD 358Photography for Advertising(3 credits)
IAD 359Electronic Advertising Media Production(3 credits)
IAD 360Brand Management(3 credits)
IAD 362Creative Marketing Activities(3 credits)
IAD 432Advertising Campaign(3 credits)
IAD 451Advertising Management(3 credits)
  • PUBLIC RELATIONS
IPR 231Writing for Public Relations(3 credits)
IPR 232Public Relations Media Production(3 credits)
IPR 305Organizational Communication(3 credits)
IPR 311Creative Strategy for Public Relations(3 credits)
IPR 362Creative Public Relations Activities(3 credits)
IPR 332Public Relations Campaign(3 credits)
IPR 337Photography for Public Relations(3 credits)
IPR 433Public Relation in Crisis Situation(3 credits)
IPR 434Public Relations Management(3 credits)
  • JOURNALISM
IJR 223Journalistic Writing(3 credits)
IJR 245Graphic Design for Journalism(3 credits)
IJR 331Electronic Publishing(3 credits)
IJR 345Journalistic Photography(3 credits)
IJR 346Editing for Journalism(3 credits)
IJR 347Article and Critique Writing(3 credits)
IJR 348Feature Writing(3 credits)
IJR 450Editing and Newspaper Production(3 credits)
IJR 453Editing and Magazine Production(3 credits)
  • C. FREE ELECTIVE COURSES (6 CREDITS)