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Kritsada Sriphaew, Ph.D., Assistant Prof.

Kritsada Sriphaew, Ph.D., Assistant Prof.


Dean of RIC



  • Post-Doctoral Researcher
    Post-doctoral Fellowship from Japan Society for the Promotion of Science (JSPS)
    Okumura Group, Precision and Intelligence Laboratory
    Tokyo Institute of Technology – Japan
    Speciality: Data Mining, Machine Learning, Computational Linguistics, Big Data Analytics
    Research Theme: Cross-language Opinion Mining on Big Data
  • Doctor of Philosophy (Ph.D. in Technology)
    Sirindhorn International Institute of Technology – Thailand
    Speciality: Data Mining, Data Warehousing, Machine Learning, Natural Language Processing
    Dissertation Title: A Study on Document Relation Discovery Using Frequent Itemset Mining
  • Bachelor of Engineering (B.Eng.)
    Computer Engineering (2nd Class Honours)
    King Mongkut’s Institute of Technology Ladkrabang – Thailand
    Speciality: Database Management Systems (emphasis on Informix and Oracle)
    Thesis Title: Object-Relational Databases for Temporal Application: A Case Study in Hospital Data





Undergraduate Courses

Content and process of E-Commerce for international trade, information system development, E-Commerce, software package for international trade E-Commerce, electronic transfer money, transfer database, data security in international trade E-Commerce, case study for critical issue of international trade E-Commerce.

Differing business topics and geographic emphasis as the world’s activities change as the situation dictates.

Value of online marketing, resources and customer database management and customer communication through online and social media tools that can be used in marketing activities, marketing planning stages for online and social media activities, concept of virtual store for marketing products and services including the future of online marketing resources.

Foundation of marketing, marketing tools, branding, and marketing strategy, application of the Internet in marketing, the tools and practices available to marketers to operate in the digital environment.

Definition, digital media literacy, citizenship in digital era, learn to use digital technology, digital tools in communication. Access, exchange and the use of digital media knowingly based on legal responsibility and ethics in communication. Critical thinking on controversial case studies regarding reliability of information. Valuation of information from digital media for proper application in daily life.

Introduction to computer information systems. What are computers. The internet and the world wide web. Understanding application Software and the components of system units. I/O (Input/Output) and Operating Systems. Storage devices. Society, Security & Ethics. Information Technology and Its Applications in daily (business) use. Google Classroom

Computer system components and organization. Hardware and software interaction. Introduction to data processing and databases. Algorithms and programming languages. Programming in high-level languages. Program design and development. Practical laboratories are essential parts of the course, designed to develop students’ programming skills and understanding of computer system. These skills are important foundations for other technical courses (C Programming/Python).

Basic concepts of computer programming; skills necessary to develop modern application; features of a typical modern programming environment; techniques in developing applications; object orientation and visual programming; basic features of programming language; emphasis on the use of practical examples to illustrate key aspects.

Concepts of medical information systems, relation to information retrieval, database system hierarchical, network, relational, database management systems, applications of data structures and file systems to build database, database normalization, data description languages, data manipulation languages, database backup ,data security, reliability  and data  integrity, Database design practices in medical informatics

An overview of Internet technologies and applications. Topics to be covered include TCP/IP first generation (IPv4), TCP/IP new generation (IPv6), integration with ATM, new infrastructures (e.g., Internet 2, gigapops, IP over SONET, and IP over WDM), IP telephony, video over IP, multimedia applications over IP.

An introduction to information systems for accounting and finance, including their role, in identifying, recording, and classifying financial transactions; characteristics of various types of accounts; accounting principles and concepts for measuring financial transactions; preparation of financial statements. Also covers financial analysis and the basic principles of financial management in the allocation and acquisition of funds.

Postgraduate Courses

Concept of digital marketing, value of digital marketing resources, digital marketing technology for communication to customer, customer database management and customer communication, digital marketing tools that can be used in marketing activities and demonstrate how to integrate digital tools into each stage, marketing planning stage stages for online activities, concept of virtual store for marketing products and services including the future of digital marketing resources.

Introduction to data warehousing, characteristics of data warehousing, drawbacks and benefits of data warehousing, architecture of data warehousing, internal data structure for data warehousing, data integration, creating high quality data, data mart, online analytical processing. Introduction to data mining, types of data for mining, architecture of typical data mining system, data preprocessing, association rule mining, classification and prediction, clustering, mining complex data, data mining applications, current trends in data mining, text mining, web mining, including tools for data mining analysis such as WEKA, SAS, etc.

Introduction to project management, project management in information technology context, project management process groups, project integration management, project scope management, project time management, project cost management, project quality management, project human resource management, project communications management, project risk management, and project procurement management.

Relational theory and database, key, constraint, physical model, conceptual model (top-down design approach, Entity Relationship diagram), logical database schema model (UML class diagram), normalization, database integrity, error recovery and concurrency control, database security, and other problems about database management, object-oriented database, other modern database concepts, web database development, Introduction to data warehousing, introduction to data mining.


Research Publications

International Publications

Jiraphong Sirimueng and Kritsada Sriphaew. (2017). Information Extraction of Important International Conference Dates using Rules and Regular Expressions. 17th IIE International Conference on Computer, Electrical, Electronics and Communication Engineering (CEECE-2017), pp. 46-50.

Isaranon Promde and Kritsada Sriphaew. (2017). Framework for an Automatic Important Dates Calendar for International Conferences: Related Webpage Classification. 17th IIE International Conference on Computer, Electrical, Electronics and Communication Engineering (CEECE-2017), pp. 46-50.

Yanaon Udomphot and Kritsada Sriphaew. (2017). Knowing Your Customer from Online Chat Log Analysis. International Journal of Marketing and Social Policy, Vol.1 No.1, pp. 27-40. https://doi.org/10.17501/23621044.2017.1104

Kritsada Sriphaew and Pornphimon Katkaeo. (2017). An Empirical Study on Usability of Online Hotel Reservation Websites. International Journal of Computer Theory and Engineering, Vol.9, No.5, October 2017, pp. 402-405. https://doi.org/10.7763/IJCTE.2017.V9.1175

Kritsada Sriphaew and Pornphimon Katkaeo. (2016). An Empirical Study on Usability of Online Hotel Reservation Websites. Proc. of the 5th International Conference on Software and Information Engineering (ICSIE 2016). 11-13 May 2016. Japan. https://doi.org/10.7763/IJCTE.2017.V9.1175

Pornphimon Katkaeo and Kritsada Sriphaew. (2015). User Experience Assessment for Hotel Booking Website. Proc. of the 1st International Conference on Research in Education, Arts, Management, and Science. (I-CREAMS 2015). 24-26 November 2015. Thailand. pp. 556-564.

Kannita Sombatsricharoen and Kritsada Sriphaew. (2015). Adaptive Ant Colony Optimization using Individual Preference Factors. Proceedings of the International Conference on Computer Science, Data Mining and Mechanical Engineering (ICCDMME’ 2015). 20-21 April 2015. Bangkok, Thailand. pp. 24-28.

Kritsada Sriphaew, Somphop Pathomnop and M.L.Kulthon Kasemsan. (2012). Temporal Data Classification of Diabetes Mellitus on Health Examination Data of Factory Employees. International Journal of Computer and Communication Engineering Vol.1 No.1, pp. 31-34, 2012. https://doi.org/10.7763/IJCCE.2012.V1.10

Kritsada Sriphaew, Hiroya Takamura, Manabu Okumura. (2009). Sentiment Analysis for Thai Natural Language Processing. Proceedings of the 2nd Thailand-Japan International Academic Conference, TJIA 2009, Kyoto, Japan, pp. 123-124, 2009.

Kritsada Sriphaew, Hiroya Takamura, Manabu Okumura. (2009). Cool Blog Classification from Positive and Unlabeled Examples. Proceedings of the 13th Pacific-Asia Conference on Advances in Knowledge Discovery and Data Mining, PAKDD 2009, Bangkok, Thailand, pp. 62-73, 2009. https://doi.org/10.1007/978-3-642-01307-2_9

Kritsada Sriphaew, Hiroya Takamura, Manabu Okumura. (2008). Cool Blog Identification using Topic-Based Models. IEEE/WIC/ACM International Conference on Web Intelligence and Intelligent Agent Technology, vol. 1, pp. 402-406, 2008. https://doi.org/10.1109/WIIAT.2008.401

Thanaruk Theeramunkong, Kritsada Sriphaew and Manabu Okumura. (2008). Applying Latent Semantic Indexing in Frequent Itemset Mining for Document Relation Discovery. Lecture Notes in Computer Science; PAKDD, Vol. 5012, 2008, pp. 731-738. https://doi.org/10.1007/978-3-540-68125-0_70

Kritsada Sriphaew and Thanaruk Theeramunkong. (2007). Quality Evaluation for Document Relation Discovery using Citation Information. IEICE Transactions on Information and Systems Vol.E90-D No.8, August 2007, pp. 1225-1234. https://doi.org/10.1093/ietisy/e90-d.8.1225

Kritsada Sriphaew and Thanaruk Theeramunkong. (2007). Measuring the Validity of Document Relations Discovered from Frequent Itemset Mining. Proceedings of the IEEE Symposium on Computational Intelligence and Data Mining (CIDM 2007), April 2007, Hawaii, USA, pp. 293-299. https://doi.org/10.1109/CIDM.2007.368887

Thanaruk Theeramunkong and Kritsada Sriphaew. (2007). Discovery of Relations among Scientific Articles using Association Rule Mining. Proceedings of the 2007 NSTDA Annual Conference Science (Science and Technology for National Productivity and Happiness) (NAC-2007), March 2007, Thailand Science Park, Pathumthani, Thailand.

Kritsada Sriphaew and Thanaruk Theeramunkong. (2005). Revealing Topic-based Relationship Among Documents using Association Rule Mining. Proceedings of the 23’rd IASTED International Muti-Conference on Applied Informatics: Artificial Intelligence and Applications, February 2005, Innsbruck, Austria, pp. 112-117.

Kritsada Sriphaew and Thanaruk Theeramunkong. (2003). Mining Generalized Closed Frequent Itemsets of Generalized Association Rules. In: Palade V., Howlett R.J., Jain L. (eds) Knowledge-Based Intelligent Information and Engineering Systems. KES 2003. Lecture Notes in Computer Science, vol 2773. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-45224-9_66

Kritsada Sriphaew and Thanaruk Theeramunkong. (2002). A New Method for Finding Generalized Frequent Itemsets in Generalized Association Rule Mining. Proceedings ISCC 2002 Seventh International Symposium on Computers and Communications, Taormina-Giardini Naxos, Italy, 2002, pp. 1040-1045. https://doi.org/10.1109/ISCC.2002.1021800

Kritsada Sriphaew and Thanaruk Theeramunkong. (2001). A New Set Enumeration for Mining Frequent Itemsets in Generalized Association Rule Mining. Proceedings of the International Symposium on Communications and Information Technologies 2001, November 2001, Chiangmai, Thailand, pp. 25-28.

National Publications

ญาณอร อุดมโภชน์ และ กฤษฎา ศรีแผ้ว. (2559). การทำนายการซื้อสินค้าของลูกค้าและ วิเคราะห์พฤติกรรมจากข้อมูลการสนทนาออนไลน์. รายงานสืบเนื่องการประชุมวิชาการ ระดับชาติสหวิทยาการเอเชียอาคเนย์ 2559 ครั้งที่ 3. 23 มิถุนายน 2559. หน้า 1274-1281. Proceedings of the 3rd SAU National Interdisciplinary Conference 2016. https://drive.google.com/file/d/0Bw2D3DUodq7vak0yc2tmUWlfUDg/

นรสินธุ์ ยิ่งยงศักดิ์ศรี และ กฤษฎา ศรีแผ้ว. (2558). การศึกษาเพื่อหาการแปลงข้อมูลที่เหมาะสมใน การทำนายหุ้นโดยใช้โครงข่ายประสาทเทียมแบบแพร่กระจายย้อนกลับ. รายงานสืบเนื่องการประชุมวิชาการระดับชาติ “วิทยาศาสตร์วิจัย” ครั้งที่ 7. มหาวิทยาลัยนเรศวร. 30-31 มีนาคม 2558. Proceedings of the 7th National Science Research Conference. https://www.sci.nu.ac.th/src/7/doc_download/front_proceedings_com.pdf

Kritsada Sriphaew. (2014). Ancient Mural Retrieval using Classification Model as Semantic Representation. Proceedings of the Seventh Thailand-Japan International Academic Conference (TJIA 2014). 22 November 2014. Tokyo, Japan.

ศิรมณ์ เสถียรรัมย์, กฤษฎา ศรีแผ้ว. (2557). ความสัมพันธ์ระหว่างพฤติกรรมการเล่นเกมออนไลน์จากข้อมูลจราจรคอมพิวเตอร์และผลสัมฤทธิ์ทางการเรียนของนักเรียน กรณีศึกษาโรงเรียนธัญรัตน์. ประชุมวิชาการเสนอผลงานวิจัยระดับบัณฑิตศึกษา ครั้งที่ 15. 28 มีนาคม 2557. ขอนแก่น: CD-Proceedings. หน้า 508-515.

ศิรมณ์ เสถียรรัมย์, กฤษฎา ศรีแผ้ว. (2557). การทำนายผลสัมฤทธิ์ทางการเรียนโดยใช้ข้อมูลพื้นฐานของนักเรียนและพฤติกรรมการเล่นเกมออนไลน์ กรณีศึกษาโรงเรียนธัญรัตน์. การประชุมวิชาการระดับชาติ วิทยาศาสตร์และเทคโนโลยีระหว่างสถาบัน ครั้งที่ 2. 21 มีนาคม 2557. กรุงเทพฯ: CD-Proceedings. หน้า 432-437.

นรสินธุ์ ยิ่งยงศักดิ์ศรี, กฤษฎา ศรีแผ้ว. (2557). การทำนายหุ้นโดยใช้การจำแนกประเภทด้วยกฎสัมพันธ์. เอกสารการประชุมวิชาการระดับชาติด้านเทคโนโลยีสารสนเทศ ครั้งที่ 6. 27-28 กุมภาพันธ์ 2557. นครราชสีมา. กรุงเทพฯ: โรงพิมพ์มหาวิทยาลัยธุรกิจบัณฑิตย์. หน้า 231-235.

กฤษฎา ศรีแผ้ว, อาทิตยา ทรัพย์สิน, สมบูรณ์ เอนกฤทธ์มงคล. (2557). การเปรียบเทียบแนวทางเลือกโครโมโซมพ่อแม่ของวิธีเชิงพันธกุรรมเพื่อแก้ปัญหาการเดินทางของพนักงานขาย. เอกสารการประชุมวิชาการระดับชาติด้านเทคโนโลยีสารสนเทศ ครั้งที่ 6. 27-28 กุมภาพันธ์ 2557. นครราชสีมา. กรุงเทพฯ: โรงพิมพ์มหาวิทยาลัยธุรกิจบัณฑิตย์. หน้า 248-253.

ณัฐาศิริ เชาว์ประสิทธิ์, กฤษฎา ศรีแผ้ว. (2557). โมเดลตรวจจับคำหยาบภาษาไทยด้วยการปรับปรุงพจนานุกรม. เอกสารการประชุมวิชาการระดับชาติด้านเทคโนโลยีสารสนเทศ ครั้งที่ 6. 27-28 กุมภาพันธ์ 2557. นครราชสีมา. กรุงเทพฯ: โรงพิมพ์มหาวิทยาลัยธุรกิจบัณฑิตย์. หน้า 359-363.



Let's talk...

Drop me an email and I will respond to you as soon as I can.

Email: kritsadaATrsu.ac.th

Tel: +(66)-02-9972200 Ext. 4012